Tag Archives: 8 Pillars for Exponential Business Growth

Pillar 8: Business Management – Customer Selection and Ranking

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The series is from Chartered Accountant, consultant and author, Jeff Borschowa, from his book, 8 Pillars for Exponential Business Growth. The series is focused on how to find new and better ways to integrate innovation and technology to enhance the customer experience and improve efficiency in the accounting process.

Are all customers good customers? Generally, the answer depends on the industry you are in. If you have a homogeneous product or service that can be found anywhere, then you probably don’t have enough customer interaction to really worry about whether or not a client is a good fit for your business. However, if you offer a unique product or service and have an extended customer relationship, then it becomes imperative to be selective with the customers that you take on.

For example, if you are a custom home builder that takes a year to build a high-end house, you will likely be very interested in having a customer that you can work with.

There are two parts to client selection and ranking. You can first filter out unsuitable clients up front if you are clear as to who your ideal customer is. If, however, you have a lot of customers, then you need to look at your existing clients. When I work with my clients, we often look at their accounting records to determine how many customers it takes to make up twenty percent of their revenues. We compare that to how many customers bring in the remainder of their revenue. In most cases, the numbers are very revealing. You can often build your business just by focusing on your top customers.

Pillar 8 – Business Management – Part 1 – Critical Factors

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The series is from Chartered Accountant, consultant and author, Jeff Borschowa, from his book, 8 Pillars for Exponential Business Growth. The series is focused on how to find new and better ways to integrate innovation and technology to enhance the customer experience and improve efficiency in the accounting process.

The best run businesses focus on key performance indicators in order to determine areas that need improvement. Monitoring business results and seeking improvement are critical aspects of working on your business. Gross and net revenue are two easy numbers to determine, though they may not yield much in terms of overall business insight. Find the right key performance indicators based on your personal objectives for your business. Track them, monitor them, and make business decisions that are consistent with your objectives.
This may sound very high level and theoretical, so we will break it down into the following areas:
• Critical Success Factors
• Key Performance Indicators
• Customer Selection and Ranking Continue reading

Pillar 7: Value Added Services

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The series is from Chartered Accountant, consultant and author, Jeff Borschowa, from his book, 8 Pillars for Exponential Business Growth. The series is focused on how to find new and better ways to integrate innovation and technology to enhance the customer experience and improve efficiency in the accounting process.

Providing good products and services at fair prices will earn you trust and loyalty from your customers. The great news is you can leverage this relationship to identify customer issues and offer more in-depth solutions.

The range of services you can offer is limited in part by your industry, but it may also be limited by your own imagination. For example, you may not be able to offer much to your customers in the way of value added services if you are in a tightly regulated industry with externally imposed limitations.

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Pillar 6: Technology – The Cloud – Part 2

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The series is from Chartered Accountant, consultant and author, Jeff Borschowa, from his book, 8 Pillars for Exponential Business Growth. The series is focused on how to find new and better ways to integrate innovation and technology to enhance the customer experience and improve efficiency in the accounting process.

Part 2 – Core Benefits of Cloud Computing

Cloud solutions can provide greater security. However, the real benefits usually revolve around availability, cost effectiveness, flexibility and scalability.

Cloud providers will usually have a written guarantee to demonstrate that their systems will be available. Most offer some variant of 99.99% “up time”. You can even get greater up time, usually measured by another 0.009%, if you are willing to pay higher fees. It all comes down to how much down time will impact your business.

Cloud solutions are cost effective, flexible and scalable, because you can often pay only for what you need. If you need five users, you pay for five users. If you add a sixth user, you pay for one more. Cloud solutions are built on large-scale hardware, so they can easily accommodate the addition or removal of team members on your side. We will focus more on costs in the next section, virtual versus physical servers.

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Pillars for Business Growth – Building a Niche

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The series is from Chartered Accountant, consultant and author, Jeff Borschowa, from his book, 8 Pillars for Exponential Business Growth. The series is focused on how to find new and better ways to integrate innovation and technology to enhance the customer experience and improve efficiency in the accounting process.

Niche building is the intersection between marketing and sales and, arguably, the foundation for both. We introduced niche building in our marketing discussion. Niche building involves focusing your business on a specific ideal customer type. A niche can be defined by industry classification, geographic location, company size, etc. Defining your niche will guide both your marketing and sales efforts.

Focusing on a niche often allows you to market yourself as a specialist and charge higher prices for what you offer. Specialists in an industry can always charge more than competitors who are generalists. Your value, as quantified by pricing, is determined by how customers perceive you in the marketplace.

The key advantage to focusing on a niche is the ability to leverage your marketing and sales efforts by reaching a large percentage of your niche audience. You don’t have to reach one hundred percent of the market, just a large percentage of those that would be inclined to buy your product or service.

Pillars for Business Growth: Sales

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The series is from Chartered Accountant, consultant and author, Jeff Borschowa, from his book, 8 Pillars for Exponential Business Growth. The series is focused on how to find new and better ways to integrate innovation and technology to enhance the customer experience and improve efficiency in the accounting process.

The sales process focuses on closing deals, signing up new customers, and maintaining relationships with existing customers. Basically, this is the activity that converts your marketing leads and prospects into paying customers. If you are not comfortable with sales and negotiations, you need to gain some level of comfort and experience quickly. I recommend sales training programs for all of my customers and students, regardless of industry. I believe that our sales ability determines the level of success that we achieve in life. If you view “sales” as a negative concept, change your perspective to focus on relationship building and exceptional customer service.

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Pillars for Business Growth: Marketing & Networking

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The series is from Chartered Accountant, consultant and author, Jeff Borschowa, from his book, 8 Pillars for Exponential Business Growth. The series is focused on how to find new and better ways to integrate innovation and technology to enhance the customer experience and improve efficiency in the accounting process.

Marketing encompasses all activities that encourage a prospect to contact you in the first place. In my experience, it is hard to stand out or make any significant gains through traditional marketing, such as television, radio or newspaper advertisements, mainly due to the fact that mass media is exactly that – directed to the masses. For the most part, you target a medium’s entire audience and hope that they identify with you.
Random marketing can produce random results. Before you start marketing, you need to clearly identify the characteristics that represent your ideal customer. Creating a clear picture of the person you will ultimately target with your marketing will drastically improve your results, especially your return on investment for marketing effort and dollars. Your ideal customer will form the basis for any subsequent marketing plan that you develop.

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