Tag Archives: Business Strategy

7 Tips to Build Your Successful Business

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As an entrepreneur, it’s in your nature to continuously look for ways to successfully grow your business. Whether you solicit advice from peers or read industry publications, information is a powerful tool to help you get there.

At Telpay, we asked business owners from a variety of industries to share their best tips for building a successful business.

Here’s what they had to say:

#1 – Create a leader-full organization.
This is important at every level, not just the top. Think about or ask what you can do to help your employees be more successful. This will lead to increase communication, collaboration and innovation.

#2 – Be focused and have a hands-on approach to all aspects of my business.
Be engaged in your business, by knowing your customers, suppliers and employees. Know what is always going on around you.

#3 – Surround yourself with good people and they will do good for you, because you can’t do it all.
Empower, recognize and promote from within to build a solid team. Treat your team with kindness, dignity and respect.

#4 – I encourage everyone in my business to surprise and delight.
Your customers also deserve to be treated with kindness, dignity and respect. It will build brand loyalty, satisfaction and even lead to referrals. Get your customers talking about you, it can be as easy as having a real person answer the phone.

#5 – Social media is a highly effective and inexpensive way to grow a business.
Your website, Facebook, LinkedIn, Tweeting, etc., are all very important. If you are not familiar, it is time get with it or hire someone to consult in this dynamic field.

#6 – Be active, Not reactive
It is way more than just knowing what your competitors are doing. You must be informed and keep up to date. Network, subscribe to trade magazines and be up on top of the latest trends or technologies.

#7 – Community
Corporate Social Responsibility (CSR) not only feels good, but it is good for business. Giving back not only makes you stand out from your competitors, but other benefits include loyal customers and happier employees.

The Great Art of Selling: Relationships Matter

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Who doesn’t want to grow their business? To do that, you will be required to sell yourself and your product. We understand not everyone is a natural-born salesperson so that is why over the next couple of issues; we will be exploring the great art of selling. We’ll be covering the basics and providing you with tips to help you leave a positive impression on your clients and prospects. Continue reading

Selling Your Clients On A Better Way To Do Business

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One thing I’ve noticed a lot over the years is how challenging it can be for accounting advisors (accountants and bookkeepers) to convince their clients to move to a new product or system. With Telpay, the conversation with the client generally involves switching from cheques to electronic payments (direct deposits). Every accountant and/or bookkeeper has experienced rejection from a client when they’ve tried to pitch them a new solution; even when it seemed like a ‘no brainer’.

We all know change is difficult but in business, change is essential. For your accounting business to prosper you are going to be continuously reviewing processes and technologies. Introducing new solutions to clients can be tricky, and for some, uncomfortable. Selling solutions to clients is a necessary part of the business.

To increase your chances of success here are a few tips shared by accounting professionals:

Your role is the ‘Trusted Advisor’. As a trusted advisor, any products or solutions you recommend should carry with it at least a modicum of weight. Business owners want to work with advisors they can trust, it’s built into your role. Therefore, have the confidence going into the conversation that beyond anything else, your opinion will matter. If you find that your opinion doesn’t matter, it’s time to reassess the business relationship.

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