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Pillar 6: Technology – The Cloud

pillar6-technology

The series is from Chartered Accountant, consultant and author, Jeff Borschowa, from his book, 8 Pillars for Exponential Business Growth. The series is focused on how to find new and better ways to integrate innovation and technology to enhance the customer experience and improve efficiency in the accounting process.

In this section, we will discuss:
• What is the cloud?
• Cloud security
Through this discussion, we will also examine key criteria to evaluate when looking at cloud solutions.

What is the cloud?
The cloud is essentially a metaphor for the Internet. Specifically, an external server or servers performs the bulk of the processing work for a given task. The user accesses the computing power via the Internet. The real power of the cloud is that the computing power is no longer held within the actual device accessed by the user, thus, we can dramatically reduce Information Technology spending by integrating lower cost devices, such as tablets and smart phones in place of expensive work stations. The other advantage to cloud solutions is that we can literally access our programs and data anytime and anywhere, as long as we have reliable Internet connectivity.
There are various terms that you will hear in relation to computing, but the most common one is “Software as a Service.” This particular model involves software that is hosted no a central server and you pay a monthly per user access fee. The provider maintains responsibility for software updates and maintenance, freeing you up to focus on your core business needs.
We are seeing more people becoming comfortable with cloud computing. Perhaps an example or two will clarify the definition and demonstrate that you are likely already using the cloud, whether you call it that or not. Online functions such as banking, booking flights, and reserving hotel rooms are all examples of cloud solutions. They have been around long enough that most of us do not even question their existence any more.

Cloud Security
We hear a lot in the media about hackers and attacks on large facilities. Unfortunately, this gives us a false sense of security in thinking that hackers are targeting large organizations and will leave small businesses alone. The reality is that most information technology issues or security breaches in small businesses are the result of hardware failure, internal errors or disgruntled employees deliberately sabotaging data and computing resources.
Hacking instances make for good news fodder, but they are not indicative of the real risks you there. The reality is that a centralized computing environment, such as the cloud solutions available today, represents an opportunity to centralize security efforts and build a stronger defence around our data.
When you are selecting a cloud solution, pay close attention to their security and privacy policies. You want to make sure that you retain access to your data, they don’t have access, and your data is in some way encrypted. One word of caution, some industries have specific guidelines that govern their use of Information Technology, including restrictions on what data can be in the cloud. Ensure that you know about any unique rules surrounding your business before you start looking at cloud solutions.

Next Month – Technology Part 2 will cover the following:

• Core benefits of cloud computing
• Virtual versus physical servers
• Examples of cloud technology

Telpay Payment News
Bringing You Payment Insights, Trends and Best Practices

Pillar 5: Value Pricing

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The series is from Chartered Accountant, consultant and author, Jeff Borschowa, from his book, 8 Pillars for Exponential Business Growth. The series is focused on how to find new and better ways to integrate innovation and technology to enhance the customer experience and improve efficiency in the accounting process.

You could probably argue that pricing could fit under one of the other pillars. I separate it out in order to emphasize how important it is, especially for professional service firms. The traditional model of billing for services is based on a single formula: hours worked multiplied by an hourly rate is equal to the fee to be billed. This formula creates an inherent conflict of interest between you and your customers. They want you to work faster, but you make more money if you work slower. Notice that the equation does not include any consideration of the value of the work as seen in the eyes of the customer.

Take another look at the equation, you will see that implementing systems to become more efficient reduces your time spent on the work. Thus, your earnings also decrease if you become more efficient. Value pricing focuses on the value that you provide to a customer. Customers are looking for value, they don’t place true value on your time, only the outcome that you ultimately produce with your time.

We don’t want to ignore businesses that sell products. In a lot of cases, you are limited by pricing that your competitors may be setting in a marketplace. However, if you have a niche and can focus on your ideal customer, you may be able to put together a complete bundle of products that would be worth more as a bundle than individually. For example, the pet car industry realized that people who bought pet birds would often buy cages, feed, and other items at the same time. They bundled packages together for convenience and found that the packages were selling for more than the individual components.

Telpay Payment News
Bringing You Payment Insights, Trends and Best Practices

Building Relationships- A Black Swan POV

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Guest Blogger:   Our special guest contributor this month is Melissa Michalski, co-owner of CertPro Accounting Team, a proud member of IPBC, a Certified Professional Bookkeeper and a graduate of the Black Swan Project.

As some of you may know, over one year ago our company started our journey with IPBC (Institute of Professional Bookkeepers of Canada) as one of the selected members of the prestigious Black Swan Group.  We were led by the genius Ron Baker and learned to drop the timesheet and hourly billing and proceed with value pricing.  This experience has been hard work but in the end nothing but rewarding.  Telpay has been a huge support system for us throughout the Black Swan process and we are thankful for the opportunity to build such an amazing relationship with them.


melissaThis past January I was lucky enough to attend The Black Swan Summit in Napa Valley.  This is where current Swans and past Swans were able to meet and collaborate along with Ron and three of his fellow colleagues that follow the Value Pricing model.  Let me tell you… I LOVE NAPA VALLEY, but I also love this Summit. I came home refreshed, re-energized and full of ideas on how to make my business even stronger.

The 2015 Summit led me to think differently about our company.  Yes, I always look for ideas and improvements on how to price our customers but, this year many of the speakers spoke a lot about RELATIONSHIP which naturally made me reflect on the importance of my businesses relationships.  Think about this word and what it means in your life, personally and through work.

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Telpay Payment News
Bringing You Payment Insights, Trends and Best Practices

Pillars for Business Growth – Building a Niche

pillar4-niche

The series is from Chartered Accountant, consultant and author, Jeff Borschowa, from his book, 8 Pillars for Exponential Business Growth. The series is focused on how to find new and better ways to integrate innovation and technology to enhance the customer experience and improve efficiency in the accounting process.

Niche building is the intersection between marketing and sales and, arguably, the foundation for both. We introduced niche building in our marketing discussion. Niche building involves focusing your business on a specific ideal customer type. A niche can be defined by industry classification, geographic location, company size, etc. Defining your niche will guide both your marketing and sales efforts.

Focusing on a niche often allows you to market yourself as a specialist and charge higher prices for what you offer. Specialists in an industry can always charge more than competitors who are generalists. Your value, as quantified by pricing, is determined by how customers perceive you in the marketplace.

The key advantage to focusing on a niche is the ability to leverage your marketing and sales efforts by reaching a large percentage of your niche audience. You don’t have to reach one hundred percent of the market, just a large percentage of those that would be inclined to buy your product or service.

Telpay Payment News
Bringing You Payment Insights, Trends and Best Practices

Feeling “Cloudy” When It Comes to Cloud Technology

cloudy-asp

Our special guest contributor this month is Shannon Valanne of CloudLinx Hosted Services Inc., Big Business IT for Small Business – a cloud-based company that lowers small businesses’ technology expenses while improving their flexibility.

Are you thinking about moving your business to the Cloud, but aren’t sure if the Cloud is right for you? Are you looking for ways to be more profitable without sacrificing quality service to your clients? Overwhelmed with trying to maintain your technology but can’t afford to purchase state of the art hardware and/or hire an IT team? Let me introduce you to our Cloud!

As a small business entrepreneur, you know how important your bottom line is. Deciding the best way to be profitable and save money, yet still provide the service of the Big Guys, can be a challenge.

When deciding to take your business to the Cloud, you should seek out different providers and ask many questions. Then evaluate the needs of your company. Are you looking for sanity, knowing your data is always safe? Are you tired of spending money replacing hardware? Maybe the remote access is attractive; not being tied to an office chair allows you to live the life you deserve and take your accounting software out of the office!

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