Photo courtesy of International Luca Awards
Roll out the red carpet for Dianne Mueller, who is a Certified Professional Bookkeeper (CPB), a certified Sage 50 consultant and a certified Sage trainer. Dianne has been a strong supporter of Telpay for over 10 years continuously recommending Telpay as an option for her small business clients. Her company, Soma Small Business Solutions, was established in 1997 and is now located on the Sunshine Coast of British Columbia. Continue reading
The series is from Chartered Accountant, consultant and author, Jeff Borschowa, from his book, 8 Pillars for Exponential Business Growth. The series is focused on how to find new and better ways to integrate innovation and technology to enhance the customer experience and improve efficiency in the accounting process.
Marketing encompasses all activities that encourage a prospect to contact you in the first place. In my experience, it is hard to stand out or make any significant gains through traditional marketing, such as television, radio or newspaper advertisements, mainly due to the fact that mass media is exactly that – directed to the masses. For the most part, you target a medium’s entire audience and hope that they identify with you.
Random marketing can produce random results. Before you start marketing, you need to clearly identify the characteristics that represent your ideal customer. Creating a clear picture of the person you will ultimately target with your marketing will drastically improve your results, especially your return on investment for marketing effort and dollars. Your ideal customer will form the basis for any subsequent marketing plan that you develop.
For 30 years, Telpay has led the way in electronic payments in Canada. There is no way we would have been so successful without the people who believe and use our electronic payment software. That includes our customers, billers, strategic company alliances and at the heart of it all…our ASP Partner Program.
We know that being your own boss is very rewarding, but also challenging. We know it often demands more time, energy and dedication than working for someone else. We get that your time is important. That is why we love hearing how Telpay saves you time, so you can have more time to do what is important to you.
Not only do we value your time, but we also value your business and partnership. We know that every time you promote Telpay to your clients, you are ultimately attaching your reputation with our Telpay brand. We appreciate your confidence to stand with our core values of honesty, integrity, transparency, valuing our people, providing exceptional customer care and a dedication to continuous improvement.
As Canada’s leader in electronic payments, we applaud our very own leaders in the Accountant and Bookkeeping field. That’s why we are proud to partner with you. Together, we are the better way to send and receive money for the thousands of businesses across Canada.
We are excited to share Cloud insights from our guest contributor, Kerri Bouffard of
Add-Vantage Bookkeeping. Kerri will be providing advice and solutions to help you determine if the Cloud is right for your business.
Originally posted in the Add-Vantage Bookkeeping Blog, republished with permission.
It seems that no matter where we turn we are being bombarded with the word “CLOUD”! Cloud Servers – Cloud Software – Cloud Storage – Cloud Everything! Cloud does not seem to pertain to the weather any longer!
It is popping up everywhere and many businesses, accountants and bookkeepers are contemplating taking that big step and transitioning their accounting and bookkeeping to the cloud. But just because you want to work in the cloud doesn’t mean it is an easy transition. Often once you start the process you will have one question answered but seven more will pop up!
I have been working completely in the cloud – very happily – for almost three years now and I could not imagine working any other way. I have such peace of mind over the safety of my data, but also the ease of use I have for accessing my data whenever I need to do so. This however was not a step I took lightly and there are still a lot of things I have to consider on an individual client basis and what their specific needs are.
My recommendation would be to really analyze what you are hoping to accomplish with moving to the cloud – be it better security of your data, having someone else look after your technology, ease of access so you can get out of your office, collaboration with clients with their bookkeeping, etc. Once you determine your top five reasons for wanting to move to the cloud – then you will need to analyze the different offerings that are out there. Would Cloud software suit your needs better than a Cloud server solution? Would a Cloud server solution offering direct support to accountants and bookkeepers be preferable to a Cloud server solution that offers space on their server farm but you are responsible for everything else? For this you need to analyze your requirements – as well as your client’s.
As I mentioned – one question will lead to seven more – and one solution is not a one size fits all solution. You could determine that you will use a combination of all three!
Over the next several weeks, I will tackle some of these questions and solutions to help you in determining what may work best for your individual situation! If you would like a more personalized approach please feel free to contact me by email to have a private cloud consultation!
The Cloud is a wonderful thing – let’s clear up some of the unknowns together!
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On December 2, Telpay hosted the Institute of Professional Bookkeepers of Canada (IPBC) Manitoba Regional Holiday Meeting. Telpay is thrilled to partner with IPBC and host this holiday event for a second year in our beautiful historic building. The evening consisted of music, dinner and chance to mingle. Continue reading
