On July 1, 2014, the Canada Anti-Spam Legislation (CASL) will take effect. The purpose of the legislation is to specifically limit the spam messages that Canadians receive electronically. CASL has placed strict restraints on businesses in regards to whom they are allowed to send Commercial Electronic Messages (CEMs) to and what sort of content must be included in these messages.
What does this mean for you as a customer of Telpay?
Under CASL, Telpay must receive consent from individuals to continue to contact them through electronic means such as email.
What we’re doing to stay connected.
Here at Telpay, we are making certain preparations to ensure we comply with the legislation. Over the next few days we will be sending a request to our Telpay for Business customers to opt-in to continue receiving Telpay news that includes notification of future events, webinars, new products and services and promotional offers.
Note: You will continue to receive account related emails.
Watch your email inbox this week for a message from Telpay.
What is Implied vs. Expressed
CASL has distinguished two types of consent, implied and expressed.
Implied consent will apply to existing business relationships cases where the recipient has disclosed their electronic address directly to the sender and has not stated that they do not wish to receive CEMs.
To obtain expressed consent, the sender must receive a confirmation of the recipient’s interest through a positive action. The individual must actively confirm consent by subscribing to a mailing list.
Disclaimer: This is not legal advice, it is merely information to help you understand the new rules and regulations that will be applied to Commercial Electronic Mail of all types. If you have any questions about CASL for your business, please consult a legal professional. To learn more about CASL, visit fightspam.gc.ca