Photo courtesy of International Luca Awards
Roll out the red carpet for Dianne Mueller, who is a Certified Professional Bookkeeper (CPB), a certified Sage 50 consultant and a certified Sage trainer. Dianne has been a strong supporter of Telpay for over 10 years continuously recommending Telpay as an option for her small business clients. Her company, Soma Small Business Solutions, was established in 1997 and is now located on the Sunshine Coast of British Columbia. Continue reading
The series is from Chartered Accountant, consultant and author, Jeff Borschowa, from his book, 8 Pillars for Exponential Business Growth. The series is focused on how to find new and better ways to integrate innovation and technology to enhance the customer experience and improve efficiency in the accounting process.
Marketing encompasses all activities that encourage a prospect to contact you in the first place. In my experience, it is hard to stand out or make any significant gains through traditional marketing, such as television, radio or newspaper advertisements, mainly due to the fact that mass media is exactly that – directed to the masses. For the most part, you target a medium’s entire audience and hope that they identify with you.
Random marketing can produce random results. Before you start marketing, you need to clearly identify the characteristics that represent your ideal customer. Creating a clear picture of the person you will ultimately target with your marketing will drastically improve your results, especially your return on investment for marketing effort and dollars. Your ideal customer will form the basis for any subsequent marketing plan that you develop.
Meet May Haak, a Telpay ASP Partner located in Burnaby, British Columbia, who has a very interesting career story. After being a bookkeeper for 10 years with the BC Provincial Government, May discovered that she had an affinity for computers. So she went back to school to become a programmer and software developer. Unfortunately when lay-offs hit the public sector, she lost her IT job with the provincial government. Out of work and struggling to find an IT job, May decided that, “if nobody would hire me, I’ll just hire myself.” Continue reading
Roses are red
Violets are blue
At Telpay our core values
Are absolutely true
While I am no poet, I can assure you our core values are absolutely true and the heart of our Telpay Family. Not only do we proudly talk about values, but we also believe in, live in and deliver them. At Telpay, we are committed to a set of guiding principles that we hold true, to ensure we continually develop and deliver innovative payment software, service and support for our team, customers and partners. At the heart of Telpay are these six core values, on how we act with kindness, respect, integrity and more: Continue reading
