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Pillar 6: Technology – The Cloud – Part 2

pillar6-part2

The series is from Chartered Accountant, consultant and author, Jeff Borschowa, from his book, 8 Pillars for Exponential Business Growth. The series is focused on how to find new and better ways to integrate innovation and technology to enhance the customer experience and improve efficiency in the accounting process.

Part 2 – Core Benefits of Cloud Computing

Cloud solutions can provide greater security. However, the real benefits usually revolve around availability, cost effectiveness, flexibility and scalability.

Cloud providers will usually have a written guarantee to demonstrate that their systems will be available. Most offer some variant of 99.99% “up time”. You can even get greater up time, usually measured by another 0.009%, if you are willing to pay higher fees. It all comes down to how much down time will impact your business.

Cloud solutions are cost effective, flexible and scalable, because you can often pay only for what you need. If you need five users, you pay for five users. If you add a sixth user, you pay for one more. Cloud solutions are built on large-scale hardware, so they can easily accommodate the addition or removal of team members on your side. We will focus more on costs in the next section, virtual versus physical servers.

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Pillar 6: Technology – The Cloud

pillar6-technology

The series is from Chartered Accountant, consultant and author, Jeff Borschowa, from his book, 8 Pillars for Exponential Business Growth. The series is focused on how to find new and better ways to integrate innovation and technology to enhance the customer experience and improve efficiency in the accounting process.

In this section, we will discuss:
• What is the cloud?
• Cloud security
Through this discussion, we will also examine key criteria to evaluate when looking at cloud solutions.

What is the cloud?
The cloud is essentially a metaphor for the Internet. Specifically, an external server or servers performs the bulk of the processing work for a given task. The user accesses the computing power via the Internet. The real power of the cloud is that the computing power is no longer held within the actual device accessed by the user, thus, we can dramatically reduce Information Technology spending by integrating lower cost devices, such as tablets and smart phones in place of expensive work stations. The other advantage to cloud solutions is that we can literally access our programs and data anytime and anywhere, as long as we have reliable Internet connectivity.
There are various terms that you will hear in relation to computing, but the most common one is “Software as a Service.” This particular model involves software that is hosted no a central server and you pay a monthly per user access fee. The provider maintains responsibility for software updates and maintenance, freeing you up to focus on your core business needs.
We are seeing more people becoming comfortable with cloud computing. Perhaps an example or two will clarify the definition and demonstrate that you are likely already using the cloud, whether you call it that or not. Online functions such as banking, booking flights, and reserving hotel rooms are all examples of cloud solutions. They have been around long enough that most of us do not even question their existence any more.

Cloud Security
We hear a lot in the media about hackers and attacks on large facilities. Unfortunately, this gives us a false sense of security in thinking that hackers are targeting large organizations and will leave small businesses alone. The reality is that most information technology issues or security breaches in small businesses are the result of hardware failure, internal errors or disgruntled employees deliberately sabotaging data and computing resources.
Hacking instances make for good news fodder, but they are not indicative of the real risks you there. The reality is that a centralized computing environment, such as the cloud solutions available today, represents an opportunity to centralize security efforts and build a stronger defence around our data.
When you are selecting a cloud solution, pay close attention to their security and privacy policies. You want to make sure that you retain access to your data, they don’t have access, and your data is in some way encrypted. One word of caution, some industries have specific guidelines that govern their use of Information Technology, including restrictions on what data can be in the cloud. Ensure that you know about any unique rules surrounding your business before you start looking at cloud solutions.

Next Month – Technology Part 2 will cover the following:

• Core benefits of cloud computing
• Virtual versus physical servers
• Examples of cloud technology

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Qualify Clients Part 1: Telpay Basics

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This article is part of a series on “Qualifying Your Clients.”  Learn how to properly qualify clients at the beginning of the sales process, by asking the right questions and having all the knowledge needed to ensure they benefit from electronic payments with Telpay. Continue reading

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Qualifying: How to Make Sure Clients Are a Fit

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As much as we would like you to sign up all your clients with Telpay, it is also important to make sure that Telpay is a fit. That is why qualifying right off the hop is very important. Just like qualifying in sales, it’s all about asking the right questions to make sure the needs of that business can be met by the Telpay solution. Continue reading

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Bringing You Payment Insights, Trends and Best Practices

Pillars for Business Growth: Sales

pillar3-blog

The series is from Chartered Accountant, consultant and author, Jeff Borschowa, from his book, 8 Pillars for Exponential Business Growth. The series is focused on how to find new and better ways to integrate innovation and technology to enhance the customer experience and improve efficiency in the accounting process.

The sales process focuses on closing deals, signing up new customers, and maintaining relationships with existing customers. Basically, this is the activity that converts your marketing leads and prospects into paying customers. If you are not comfortable with sales and negotiations, you need to gain some level of comfort and experience quickly. I recommend sales training programs for all of my customers and students, regardless of industry. I believe that our sales ability determines the level of success that we achieve in life. If you view “sales” as a negative concept, change your perspective to focus on relationship building and exceptional customer service.

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